Need a job? Look for something connected to the field of aging.
Interested in knowing the future of America? Take a few minutes to watch the beginning of this video posted by UMBC (University of Maryland, Baltimore County). Yes, it’s essentially a commercial for The Erickson School (of Aging, Management, and Policy) but if you’re a businessman or a social engineer, the numbers the video presents are overwhelming. If you’re a grandparent, tell your grandchildren to consider the opportunities these numbers present.
Every eight seconds, another boomer turns 50. Over 50% of the households in the U.S. are now headed up by a baby boomer. And the mature market continues to grow at an incredible rate; by 2010 one-third of the U.S. population will be over 50. By 2020, one in five Americans will be over 65.
More importantly, they control the bulk of the nation’s wealth . . . and they shop . . . and they will need health care! According to a recent study by Nielsen and Hallmark Channels, households with baby boomer members account for nearly $230 billion in sales of consumer packaged goods and represent 55% of total consumer packaged goods sales.
Those numbers get even bigger when you include all the mature market, the 78 million American seniors who were 50 or older as of 2001 controlled $28 trillion, or 67% of the country’s wealth.
The mature market controls 70 to 79% of all the financial assets, 80% of all the savings accounts; 62% of all large Wall Street asset accounts; and 66% of all the money invested in the stock market.
Boomer women in particular will control the bulk of the mature market’s wealth. By 2010, women are expected to control 60% of all wealth in the U.S., according to a study from Allianz Life Insurance Company.
If you want to see more of these amazing numbers on mature women, click here.
These numbers are the exact reason we created a firm, TR Mann Consulting, which specializes in marketing and advertising to Baby Boomers and beyond. The numbers just don’t lie. So if your looking for a job, look towards something that caters to the older population like health care.
Click Here for More Information About Me >>> http://www.TRMann.com
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Tom Mann, TR Mann Consulting - advertising and marketing for boomers and beyond: In the last 15 years, no one has helped influence more major lifestyle decisions for people 62+ than Tom Mann. Under Mr. Mann’s guidance, Erickson developed The Erickson Tribune, which was the country’s 3rd largest newspaper with over 6.5 million copies being mailed out per a month (over 11.5 million readers). The founder of Mature Market Experts, Tom also operates a consulting firm, TR Mann Consulting (www.TRMann.com), specializing in marketing / advertising for Boomers and beyond. TR Mann Consultings' clients include real estate development companies, consumer good companies and media companies --- in otherwords, anyone trying to build a better customer relationship with the mature market.
http://www.TRMann.com
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Originally posted 2009-01-13 19:04:21.
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So, yes, Tom, I’m looking for a career in the field of aging and, perhaps healthcare. How do I find out more? Contact me if you like or send me more info. I’m in Baltimore.
Ben